Enterprise
Sub-heading here.
Data Intelligence.
How Our Data Intelligence Works.
Turn your brand into a market-leading juggernaut, with adaptive, intelligent, data-driven strategies to optimize your campaigns — increasing ROI, amplifying market share and taking your brand beyond where you thought possible.
Measure program ROI + gain actionable insights and strategic optimizations for all of your activated marketing programs and verticals. Analyze sentiment around key events or activations, measure organic reach, conversation volume, identify key media pickup, reach and impressions.
Identify the channels, websites + publications where your target market most commonly talks about your brand and the industry. Identify key topics, keywords and hashtags, understand perceptions and sentiment towards your brand, your competitors and the industry.
Keep a pulse on key industry trends in real time, benchmark trends year-over-year and quarter-over-quarter to inform campaign strategies and unlock growth and creative potential.
Understand your targets media consumption habits, wants, needs, as well as any myths and stigmas your target has in key topic areas related to your brand or your industry through analyzing trending topics so you can be as proactive and agile as possible in your positioning and advertising.
Glean critical insights on your brand and your products from your target market (sentiment analysis, word clouds, message penetration, and brand affinity). Uncover core differentiators within your competitive set, increase market share, and craft ownable + differentiating brand positioning and campaigns.
Identify any major flash points, controversies, or spikes in negative sentiment in real-time, so you can build a response immediately.
Understand what features are most popular or problematic and identify opportunities for new products or features that are making waves in your competitive set.
Review competitive SOV analysis broken down by channel, sentiment, key competitive messaging, positioning, and campaigns traction amongst key targets with unfettered access to consumers and your target market, directly from the source.
Offering 1
Foundational Brand Pulse
High level monthly reporting, SOV metrics, sentiment analysis, word clouds, brand perception, high level competitive overview, sample coverage report.
What’s included
- SOV Reporting against 3 competitors (all earned mentions in news, blogs, forums, social);
- Industry topic analysis (2) and word clouds;
- High-level sentiment analysis;
- Trending data (with key weekly peaks called out);
- High-level product/service coverage analysis.
Deliverable
All learned coverage.
Cadence
Monthly (6 months minimum).
Offering 2
Strategic Marketing +
Brand Analysis Report
Holistic review of key verticals and competitors, including all Offering 1 + persona and activated channel data to measure program ROI. Qualitative and quantitative analysis included.
What’s included
- All offerings in 1 + up to 3 additional competitors and 2 additional industry topics;
- Deep brand perception analysis (key mentions + sentiment);
- Message penetration (earned);
- Top authors + Influencers;
- Search data (if activated);
- Campaign metrics;
- High-level persona analysis for up to 2 persona;
- Data-driven content recommendations.
Deliverable
Quarterly presentation, strategic optimization session, brainstorms (content, GTM, advertising).Cadence
Quarterly (1 year minimum).
Offering 3
Comprehensice Business Analysis, Performance + Persona Report
Analysis Report
All of Offering 1+ 2 plus additional competitors and industry topics, as well as holistic channel measurement with % to goal metrics for all KPI’s and incorporation of company data (sales, etc).
What’s included
- All of Offerings 1 + 2 and 2 more competitors and 2
more industry topics; - % to goal dashboard for every KPI being measured;
- Sales data;
- Website Performance;
- Deep persona analysis affinities + analysis and market research (myths, stigmas, decision drivers, sentiment) for target audiences.
Deliverable
Quarterly presentation, strategic optimization sessions (2), brainstorms (3) (content, GTM, advertising).
Cadence
Quarterly/half year (1 year minimum).
Offering 4
Social Intelligence Report
High level monthly reporting, SOV metrics, sentiment analysis, word clouds, brand perception, high-level competitive overview, sample coverage report.
Reporting Metrics
- Social analytics reporting and competitive analysis;
- Engagement metrics, percent to goal for KPI’s;
- Quantitative and qualitative analysis;
- Optimizations and recommendations.
Included
3 competitors analyzed x 4 social channels; 12 profiles analyzed in Brandwatch – includes Twitter (X), Facebook, YouTube, Instagram (no TikTok).
Offering 5
Crisis Comms Report
Holistic review of conversation and reach related to the crisis. Sentiment evaluation, key flash points, word clouds and target perception. Qualitative and quantitative analysis.
Sample Metrics
- Comprehensive quantitative and qualitative, one-time or weekly reports depending on the needs of the crisis;
- Live push notifications of all relevant mentions;
- PPT/PDF reporting.
Channels
All earned coverage, social channels (4).
Cadence
Weekly during crises, as-needed basis.
Let’s Connect
We help you drive authentic traffic that converts to sales. Schedule a discovery call to see if we’re a good fit to work with you.
Where we are
Suite 1701
Chicago, IL 60611
Stay in touch
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